Board of Directors

Tahir Ayub
Bringing hope to families in need and making a difference changes lives for those less fortunate. It brings me personal satisfaction and happiness to know that I make a difference.
Tahir is a Client Relationship Partner for Global and Canadian businesses. He was formerly the Managing Partner for Markets and Industries overseeing the largest accounts across all industry sectors with PwC Canada. As part of the Canadian Executive Leadership team, his key roles were to drive top line growth for the firm, oversee investments in new growth areas, and develop top talent for client servicing partners. Prior to this he was the National Leader for Private Business with PwC Canada. Tahir also leads the firm’s Global go-to market solutions initiatives helping solve some of the most pressing issues clients are currently facing.
Tahir has a wealth of knowledge in consulting and deals, IPOs, due diligence, and transaction support. This knowledge, paired with his expertise in the areas of accounting and audit, corporate and personal taxation, acquisition and disposition structuring, and strategic planning prove that Tahir is able to provide clients with multi-disciplined business advice and effectively coordinated specialized resources within the PwC network.
Born in Kenya, Tahir immigrated to the UK and is a graduate of the University of Leeds, England (BA Hons Economics). He obtained his CA designation in the UK and moved to Canada in 1998 when he was admitted to partnership with PwC.
Tahir currently sits on various charitable boards: Hope Air as a board and audit committee member, a national charity based in Toronto, and the UBC Sauder School of Business Faculty Advisory Board (FAB), an academic business school located in Vancouver. Formerly a board member of The Women Presidents’ Organization based out of New York and Canuck Place Children’s Hospice.